We excel in digital marketing practices within B2B and B2C business models
Our clients range from industrial manufacturers and CPG's to Ecommerce and Consumer-focused brands.
What We Offer
Business to Consumer Services
- Digital Transformation Strategy
- Digital Maturity Strategy
- Digital Architecture Strategy
- Customer Journey Mapping
- Customer Data Platform Analysis
- Data Science
- Tag Management | Cookieless Transition
- Media Mixed Modeling
- Multi-Touch Attribution Modeling
- A/B Testing and Optimization
- Funnel and Conversion Optimization
- Customer Retention Marketing
- Multi-Solutions Architecture
Business to Business Services
- Digital Transformation Strategy
- Digital Maturity Strategy
- Digital Architecture Strategy
- Account Based Marketing
- CMS Management
- Tag Management | Process Modeling
- Governance
- Traditional Media
- Emerging Technologies
- Lead Optimization and Scoring
- Data Science
- Multi-Solutions Architecture
Digital Transformation is at the core of everything we do.
We help transform the technology, culture, and comfort level within your teams in lockstep as a true partner.
Marketing Technology, Governance Programs & Solutions
Interested in working together?
Get in touchWe take the guesswork out of the optimization of content and media by removing the gaps in metadata or broken tracking.
How many times has the measurement of a marketing undertaking failed due to an ecosystem change?
Having led many practices ourselves, we know all too well the importance of a well-defined and executed governance program organized around spend, campaign data, content hierarchies and other areas of your practice. We partner with some of the best in the software space to customize a governance methodology to fit your needs.
Customer Journey Mapping and Customer Segmentation
Interested in working together?
Get in touchWe bring the true nature of your audiences, customers, prospects, and cohorts you may not be aware of to the surface, so that the marketer can decide on the next right move.
The Customer is the key to experience design and we have been working deep in customer analytics for over 20 years. Our teams have worked in groundbreaking areas of customer analytics in banking, manufacturing, entertainment, and travel including building/enriching Customer Data Platforms, Analytics Software Platforms, and Customer Segmentation Modeling.
This allows companies to have their budgets, actions, and planning reflect their current, emerging, and dwindling customer segments in real time. Customer targeting and personalization is critical in building strong consumer experiences and we have a very deep bench of folks working in this space daily.
Data Science
Interested in working together?
Get in touchWe drive data science into all of our engagements; whether it be prediction algorithms for failure in manufacturing or customer scoring for vintage wine at 300% higher than the average order value.
The ability to cleanse, manipulate, and model data has never been easier or more available. We partner with our client partners marketing and customer data to model out workflows such as Correlation (established relationship) -> Clustering (Identifying inputs to key groups) -> Propensity Modeling (What if scenarios, likelihood scores) to output cohorts and customer groups which mathematically are proven to be different from others by measurable data.
We can use both proprietary and commercially available softwares, like Power BI and Tableau to build a safe and scalable environment for your data and the modeling needed to showcase its value in the first 90 days.
Custom Software Development
Interested in working together?
Get in touchSystems Integration, Application and Website Development, and Custom Data Science Modeling
We love building software and the challenges, excitement, and creativity involved in those efforts. We have built some pretty great things over the years for our clients and partners on some of the most widely used platforms, such as Adobe Experience Cloud.
How it came to be
Burntcow Mediaworks, LLC was formed in 2005. We are a distributed agency that is based in the upper Midwest but reaches around the globe. Our core team brings a wealth of knowledge and experience to all our clients. Our personnel philosophy is simple: Work with talented people, and value relationships. We work with organizations of varying sizes, from small nonprofits to Fortune 100.
Our clients have included Harley-Davidson Motor Company, Caterpillar, Rand McNally, Trek, Royal Caribbean, BP, and many others. Our model allows us an approach that conventional agencies cannot match. You won't experience multiple levels of management here. We're approachable and easy to work with, and that's important to us.
Having worked with organizations in many different capacities, we've been the outside agency and we've also been embedded with in-house teams. We understand the complexities of navigating change within organizations. We value high standards, open, efficient communication, and strive to make every deliverable we work on fast, beautiful, easy to use, and accessible.
Get in touch
Send us a detailed message and we'll get back to you within 24 hours