We excel in digital marketing practices within B2B and B2C business models
Our clients range from industrial manufacturers and CPG's to Ecommerce and Consumer-focused brands.
Digital Transformation is at the core of everything we do.
We help transform the technology, culture, and comfort level within your teams in lockstep as a true partner.
What We Offer
Business to Consumer Services
- Digital Transformation Strategy
- Digital Maturity Strategy
- Digital Architecture Strategy
- Customer Journey Mapping
- Customer Data Platform Analysis
- Data Science
- Tag Management | Cookieless Transition
- Media Mixed Modeling
- Multi-Touch Attribution Modeling
- A/B Testing and Optimization
- Funnel and Conversion Optimization
- Customer Retention Marketing
- Multi-Solutions Architecture
Business to Business Services
- Digital Transformation Strategy
- Digital Maturity Strategy
- Digital Architecture Strategy
- Account Based Marketing
- CMS Management
- Tag Management | Process Modeling
- Governance
- Traditional Media
- Emerging Technologies
- Lead Optimization and Scoring
- Data Science
- Multi-Solutions Architecture
Custom Software Development
Interested in working together?
Get in touchSystems Integration, Application and Website Development, and Custom Data Science Modeling
We love building software and the challenges, excitement, and creativity involved in those efforts. We have built some pretty great things over the years for our clients and partners on some of the most widely used platforms, such as Adobe Experience Cloud.
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Adobe (Audience Manager) <-> Adobe (Target)Adobe / Launched 2018
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Custom IntegrationVision Critical / Launched 2019
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Custom Integration (Adobe, Oracle, Google Cloud)Amplifon / Launched 2018
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Custom Integration (Adobe, CDP, Hybris)Harley-Davidson / Launched 2022
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Politifact *2008 Pulitzer Prize WinnerSt. Pete Times / Launched 2007
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Holland America WebsiteCarnical Corp / Launched 2018
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Princess Cruise WebsiteCarnival Corp / Launched 2019
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Seabourn Cruise WebsiteCarnival Corp / Launched 2018
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Costa Cruise WebsiteCarnival Corp / Launched 2019
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Cunard Cruise WebsiteCarnival Corp / Launched 2019
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JP Morgan Chase App Data FlowJPMC / Launched 2013
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Ride Planner Web ApplicationHarley-Davidson / Launched 2013
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Dealer Locator Web ApplicationHarley-Davidson / Launched 2013
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Microsoft Telemetry in Adobe AnalyticsMicrosoft / Launched 2021
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Wine AccessWine Access / Launched 2018
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Costa Cruise Line (Propensity Workflow)Carnical Corp / Launched 2018
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Harley-Davidson (MTA)Harley-Davidson / Launched 2022
Marketing Technology, Governance Programs & Solutions
Interested in working together?
Get in touchWe take the guesswork out of the optimization of content and media by removing the gaps in metadata or broken tracking.
How many times has the measurement of a marketing undertaking failed due to an ecosystem change?
Having led many practices ourselves, we know all too well the importance of a well-defined and executed governance program organized around spend, campaign data, content hierarchies and other areas of your practice. We partner with some of the best in the software space to customize a governance methodology to fit your needs.
Software Partners
- Claravine
- Adobe
Client Partners
- Harley-Davidson
- Carnival Corp
- Lego
Customer Journey Mapping and Customer Segmentation
Interested in working together?
Get in touchWe bring the true nature of your audiences, customers, prospects, and cohorts you may not be aware of to the surface, so that the marketer can decide on the next right move.
The Customer is the key to experience design and we have been working deep in customer analytics for over 20 years. Our teams have worked in groundbreaking areas of customer analytics in banking, manufacturing, entertainment, and travel including building/enriching Customer Data Platforms, Analytics Software Platforms, and Customer Segmentation Modeling.
This allows companies to have their budgets, actions, and planning reflect their current, emerging, and dwindling customer segments in real time. Customer targeting and personalization is critical in building strong consumer experiences and we have a very deep bench of folks working in this space daily.
Software Partners
- Adobe
- Claravine
Client Partners
- Harley-Davidson
- Carnival Corp
- Wine Access
- Amplifon
Data Science
Interested in working together?
Get in touchWe drive data science into all of our engagements; whether it be prediction algorithms for failure in manufacturing or customer scoring for vintage wine at 300% higher than the average order value.
The ability to cleanse, manipulate, and model data has never been easier or more available. We partner with our client partners marketing and customer data to model out workflows such as Correlation (established relationship) -> Clustering (Identifying inputs to key groups) -> Propensity Modeling (What if scenarios, likelihood scores) to output cohorts and customer groups which mathematically are proven to be different from others by measurable data.
We can use both proprietary and commercially available softwares to build a safe and scalable environment for your data and the modeling needed to showcase its value in the first 90 days.
Software Partners
- SaS
- Adobe
- Microsoft
- AWS
Client Partners
- Wine Access
- Carnival Corp
- Amplifon
How it came to be
Adam and Chad met while working in parallel with Harley-Davidson. It was a great fit from the start and Adam and Chad merged the remaining interests in Digital IQ with Burntcow MediaWorks in the spring of 2022 under the Burntcow banner.
“We share a love of family, music and the outdoors which sustains our healthy approach.”
Chad Winterfield has been involved in the strategy, usability, and development of web and digital properties for 25 years. He began his career with Accenture before founding Burntcow MediaWorks as a full-service agency specializing in digital communication. He excels at bridging the gap between business and technical users while working with organizations of various sizes – from small nonprofits to Fortune 100, including Harley-Davidson Motor Company, Caterpillar, Trek, Royal Caribbean, BP, and many others. Chad holds a bachelor's degree in Business Administration and Graphic Communications Management from Carnegie Mellon University.
Adam Jenkins brings a deep background of servicing, education, and delivery into the Fortune 500 to build insights, data strategies and data models that lead to change through insights and actions. Previously as an entrepreneur, Adam built a multinational Analytics and Digital Transformation consultancy as well as technology product partner to Oracle, Adobe, and Claravine which merged with Burntcow MediaWorks in 2022. Adam was formerly a data analytics leader at SunPower, Adobe, The Starwood Group, Fanatics and the St. Pete Times. He holds a Bachelor of Arts degree in Political Science and Government from the University of South Carolina and studied economics at Georgetown University.
Get in touch
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